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Greenhouse Gases

Tide wants you to wash your clothes with cold water

by Craig Bettenhausen
March 26, 2021 | A version of this story appeared in Volume 99, Issue 11
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Tide, a Procter & Gamble brand, is putting cold-water laundry at the center of its plans to reduce greenhouse gas emissions. Tide says 75% of the CO2 emissions associated with its products happen during their use. P&G is planning an ad campaign this spring around the goal of switching 75% of household loads in North America to cold water. It says the change would prevent 27 million metric tons of total CO2 emissions this decade. Tide is also forming a pilot project with the start-up Opus 12 to explore making Tide ingredients out of captured CO2.

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